ELLE /ELLEMen /ELLEgirl thai edition magazine collaborated together for successful celebration and contributed magazine reader who love in fashion style.

The challenge of the festival design was the conditions, in which a lot of activities and requirement manipulations on limited space planning. Fashion magazine not only came together with fashion shows and shops but also several activities such as game, music, food, and carousel for established to special festival theme. Thus, the overlapped space idea was designed for supporting all activities on limited space and created flow of circulation planning for audiences.

Catwalk for fashion shows was moved up on shops and games area which walk through festival for conserved space and benefited the people to be able to see the shows clearly. The main structure was scaffold for light structure and PVC fabric material in view of the concern of limited time. Furthermore, the vivid color was chosen for decorations in summer period and represent distinctive fashion festival theme.

2016 , April
Venue : Parc Paragon, Siam Paragon, Bangkok
Agency : U-Dox Creative Agency