Throughout various collections, I played a pivotal role in the entire project lifecycle, spanning numerous touchpoints including window displays, in-store displays, POS, SiS, and flagship stores. My contributions encompassed idea brainstorming, design development, visualization, and presentation. Additionally, I oversaw the finalization of key design elements and delegated tasks to architect team members for specific areas and stores. Furthermore, I actively participated in engineering assessments and closely collaborated with suppliers to ensure the successful execution of our vision.