ELLEMEN Thai edition is urban lifestyle magazine for men. They collaborated with Central Department Store to select ‘must have’ ,remarkable items for men style in their stores and would like to create delighted space for spotlight in different style.

In the first draft, idea was designed to structure frames for display products, each frame which appropriated items by respective level, for instance shoes was displayed on ground level and cap was displayed on top level. When customers stand in the front of frames, they could see each item was illustrated in one point perspective frame and all item clearly emerged by different level.

To develop design with clients, simple boxes was created. In one side, it simulated hot item style where appear on magazine layout pages but displayed by real products in different style. People can take a photo with right their style backdrops, picked the items up and share to social networks. In the other side, it was mocked walk-in closet up for display and shopper can chose selected products for snap a photo in front side. It also had decorations and stylists visual merchandises display.

2015 , May
Venue : Central Chidlom
Client : ElleMen Magazine Thailand
Agency : U-Dox Creative Agency