Marie Claire Thai edition have annual women appreciation event called ‘Shoes First’- the first step of women is always significant and shoes are always a part of it. Editor collected celebrities, influencers and interesting women in several fields to join the event and together showed each their passion shoes with their storytelling.

Highlight of event was shoes exhibitions that showed different passion and category from their women, such as a bullet girl, a business woman whose passion was Louboutin shoes, a marathon runner, a stylist woman who loved with sneaker and more, thus each category display was built by inspiration from outstanding characters of those shoes. For instance sneaker woman display was inspired by mood of sneaker that was cool items, circle light and pink color was the concept to push mood&tone display and had strong shape representing sneaker style.

Because of the location was center of circle void space, mini red circle plates was manipulated around planning for making the space fitting and for activity of people standing on each plate and got a chance for free shoes by lucky draw. When people was standing on all red plates, space was fulfilled and flowed by people and activities which related with circle void space.

2016 , May
Venue : Central Court, Central World Bangkok
Agency : U-Dox Creative Agency